Slogan at The Boat Lullabies must be: party like it's 1945.
As one can [not-so] plainly hear, that earlier & greatest of Pepsi generations knew how to take a belt (or two or three) and in turn belt it on out, out, out, out, out . . .
All part of what looks to be a cool collection to come.
Meanwhile, if you're planning to dress as Sherlock or Watson, may want to check out this bit of arcana at PCL LinkDump.