Saturday, April 25, 2009

profit to the people

Maybe I watched way too many episodes of Kung Fu.

Or I just love heavy-handed irony and Chinese classical music way too much to worry about the trade & diplomatic repercussions of a FM radio station riffing on the Cultural Revolution.

But here it is: Kung Pao 100.5 FM ditching the previous rock format for Chinese classical music.

Give it a listen and you'll find it replete with goofy gong-bashing segues and giveaways like the Kung Pao Cash Cow.

And DJs intoning nonsense like "Kung Pao 100.5 FM--Listen every now and Zen."

Or "Made in China--exclusively for Hampton Roads."

The station website likewise pours it on with hooks like the People's Party and the Insurgent Club.

Not to mention the soon-to-be-popular Take Your Bills And Divide Them Among The Community contest: "Send us your paycheck and listen for your name to get some of it back."

Things gets a bit broad now & then, like when the Station Manager alludes to drinking sake. (Eh, um, dude, sake's a Japanese beverage, do your market research.) And sometimes we're hanging with Cuban DJ 'Che or Suon Pheakdei, the Cambodian Ryan Seacrest.

But it's all for laughs (& well, for me, the music).

And no Mickey Rooney in Breakfast At Tiffany's moments quite yet.

The station's slogan is: You Will Listen. And indeed you may.

Expect to see many drive-time listeners down in the Old Dominion clutching their Little Red Books.

Many thanks to the Daily Press article for the heads up.

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